Honda Cog Ad

The honda accord ad known as cog entailed months of production and design work and another several days of shooting by the london office of the wiedenkennedy advertising agency before the. Honda is rolling out cog a rube goldberg chain reaction in which a single cog sends into motion a selection of 85 brand new honda accord components. It shares the creativity of cog if not its nuts and bolts.

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Honda cog ad.

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The global campaign which centered on this tagline included print and television components starring asimo a humanoid robot developed by honda.
Wiedenkennedy developed a gb6 million marketing campaign around cog and its partner pieces sense and everyday broadcast.
It follows the convention of a rube goldberg machine utilizing a chain of colliding parts taken from a disassembled accord.

Ten years later honda cog ad inspires ten year old girl.
Isnt it nice when things just work were.
The 2003 ad that still shows on our television screens is promoting the honda accord.
Keillors voice comes with both.

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Adweek recently gave honda the award for the best commercial of the decade but shockingly the award did not go to cog instead the award went to hondas grrrr ad which you can see below.
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Below is the original ad which we have now watched.

In a single take with no special effects more than 85.
The remarkable rube goldberg style spot featured a chain reaction of car parts that culminated in a.
While the asimo ads gained widespread recognition the 2003 television commercial called cog was clearly a pinnacle of the campaign.
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Cog is a british television and cinema advertisement launched by honda in 2003 to promote the seventh generation accord line of cars.
Hondas cog made by wieden kennedy in 2003 is one of the most famous car ads of all time.